1. vision statement combined helps to guide the

1.     
A
vision statement and a mission statement is different. They both serve
different meaning to an organization. A mission and a vision statement combined helps to
guide the strategic path of an organization. A mission statements is statement that describes what a company
does. It focuses on the now, the present, and states the purpose of the
business. In some ways, it outlines how the vision statements is to be
achieved. It asks the question, why do my business exist?

Vision
statements are statements that describe what you want to be or become. It is
about what you see, its aspirational, inspirational, motivational, and focuses
on the future. Vision statements are written with the result in mind. They are
meant to create a picture of where one sees the business in the future. It asks
the question, what do we want to become?

2.     
Together,
a mission and a vision statement is important in the development of an organization’s
strategy. Both mission and vision statement though different in meaning, help
to give direction and information, to the stakeholders, internal and external,
of the business. They communicate the objectives and goals that are put in
place, which in turn, determines whether goals are being met. They also
motivate the team/staff to work towards specific goals.

3.     
I
have chosen to critique the mission and vision statement of Amazon. Amazon is a
large marketplace that sell a wide variety of items online. It is an ecommerce
and cloud computing company. They started as an online bookstore and later
diversify to sell anything one my think they need to buy. The mission statement
is as follows: “We strive to offer our customers the lowest possible
prices, the best available selection, and the utmost convenience.” The former mission statement answers
the question what is or business? It is clear, distinctive, motivating and it
states how objectives are to be achieved. In a nutshell, Amazon is customer
satisfaction oriented. However, there is no inclusion in the mission statement
that describes the e-commerce nature of the business or the target market.

The vision statement is as follows: “To be Earth’s most customer-centric company,
where
customers can find and discover anything they might want to buy online.” Amazon’s vison statement answers the
question, what do we want to become? The vision is suitable for the business,
it is idealistic, it is distinctive, it inspires, and, it is clear in terms of
direction. However, it lacks depth.

Amazons mission
and vision statements primarily focus is on customers. Both statements are very
narrow. As a result, these statements should be expanded to include information
about the organizations employees, corporate social responsibility, anticipated
growth, and to communicate the organization’s goals and objectives as well as
its purpose to stakeholders.

Revised
mission statement: To be the catalyst in ecommerce through consumer and
employee engagement, while reducing the environmental footprint as we grow.

Revised
vision statement: Our vision is to continually lead change in ecommerce, provide
lowest prices, superior consumer service, inspire employees, grow consistently
and focus on environmental stewardship.

4.     
Three
benefits of having a clear mission and visions are:

·        
To
develop or establish core values and culture

·        
To
maintain alignment of the business

·        
Aid
in retention of stakeholders

5.     
An
organization should revisit or update their mission and vision statements
annually.

 

References:

Strategic
Management Mymanagementlab With Pearson Etext Access Card A Competitive
Advantage Approach, Concepts and Cases. (2016). Pearson College Div.

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