The advanced and improved usage of social media platforms
such as Facebook has become a worldwide phenomenon for quite some time. Though
it all started has been a hobby for several computer literates individual has
changed to become a social norm and existence-style for students around the
world (Nicole, 2007). According to Nicole, (2007), students and teenagers have
especially recognized these social media platforms to be able to contact their
peers, share information, reinvent their personas and showcase their social
Facebook users often experience poor
academic performance. Also Karpinski (2009) stated that social media has a
negative association with students’ academic performance which is much greater
than the advantages derived through the use of social media platforms. People
around the globe have been addicted to the internet which has given rise to
more students using social media more often than before. Nalwa & Anand
(2003) advised and recommended that those who are addicted users love to use
the internet to set back their personal and professional responsibilities in
which the final outcome is poor academic performance.
According to Boyd & Ellison
(2007), “Social networking sites are web-based services that allow individuals
to construct a public or semi-public profile within a bounded system,
articulate a list of other users with whom they share a connection, and view
and traverse their list of connections and those made by others within the
system”. Social media sites around the globe provide users with a number of
options to interact with each other through entertainment, chats, gossips, and
games”. Through these social network platforms students can meet to interact
with each other on various topics and interests.
Junco (2012), examined the
relationship among numerous measures of frequency of Facebook use with time
spent preparing for class and overall GPAs. Hierarchical linear regression
analysis from the 5 study by Junco (2012), indicates that time spent on
Facebook was strongly and significantly negatively correlated with overall GPA.
Social networks have become an
integral part of student social life (Tavares, 2013). These networks have
become important as they serve as platforms for users to interact and relate
with their peers. Social networks are now being seen as learning platforms or
communities that could be utilized to enhance student engagement and
Deng and Tavares (2013) also concluded
that “Web-based discussions can contribute to the development of students’
reflective ability and critical thinking skills. Also, compared to face-to-face
(F2F) interaction, students are more willing to voice their views or even
disagreement and are more attuned to others’ opinions in online discussions”.
According to Apeanti and Danso (2014),
students believed that it would be fun for their lecturers to use social media.
Also, their grades would be better if they could contact lecturers through
social media and lecturers should hold lecture hours on social media.